![]() ![]() But I do observe people everywhere I go, staring at their phones. Kenny: I am going to admit off the bat that I am not a mobile gamer. He's also on the faculty here at Harvard Business School. Kenny: Jeffrey Rayport is an expert in online media and eCommerce with a focus on new business opportunities enabled by emerging digital technologies. I'm your host Brian Kenny and you're listening to Cold Call. ![]() So, just what does it take to capture the devotion of a fickle fan base in this fiercely competitive industry? Today, we'll hear from professor Jeffrey Rayport about his case study, King Digital Entertainment. ![]() Oh and by the way, they're the same group that controls two-thirds of consumer spending in American households. Nearly two-thirds of the population play video games but unlike console-based games, which skew decidedly young and male, the majority of mobile gamers are women, spanning generations from Gen X to Baby Boomers. That translates to just over one billion hours of gaming each month. According to mobile analytics firm Flurry, US consumers spend up to five hours per day on their mobile devices and 11 percent of that time is devoted to gaming. Yeti," and you know the difference between "Biscuit Bungalow" and "Marshmallow Mountains," you might be one of the 300 million or so monthly active players of "Candy Crush Saga," Activision's blockbuster mobile gaming app. Kenny: If you're familiar with "Bubblegum Troll," "Misty," "Odus," and "Mr.
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